Pixel 9 is shaping up to be Google’s most exciting phone lineup ever

There are a few things people associate with the Google brand. Search is the first thing that comes to mind, and not just to us – a US court recently judged Google to be a monopoly in search.

But then you also have a couple of negative associations. One is Google’s relaxed attitude towards user privacy, and the second is its notoriety for killing products, even loved ones – and often unexpectedly. There are websites shaming the company about this, such as “The Google Graveyard” and “Google Cemetery”. And you don’t need to go back in time to find such examples. Just recently, Google killed its URL shortener service, reminding us to be extra careful before we put our full trust in a Google product.

So it was only natural that many people had doubts when Google started its hardware endeavors, first with Nexus phones and recently with the Pixel series. Questions naturally arose:
“Will Google stick with it?”
“Will the phones be supported long enough?”
And then more philosophical ones, such as “Will Google be willing to compete with its partners, such as Samsung?”